Why every Twitter follower is valuable to your business

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Whenever you gain a follower on Twitter, the potential benefits they bring to your business are huge:

  • Sales: 72% are more likely to purchase from you after following*
  • Reach: 70% will retweet you if they like your content*
  • Word of mouth: 82% are likely to recommend an SME they follow to their friends*

The value of a follower
This infographic from Twitter shows a Twitter user’s journey from follower to advocate, illustrating how your business can quickly build its own highly engaged community. [Download Infographic]


*Survey respondents are all self-identified followers of SMBs and interact with SMBs on a frequent basis. Market Probe International / Twitter “Small Businesses + Twitter Study” 2013